Early Life and Career
Howard Schultz is an American businessman and writer. Born on July 19, 1953 to Fred and Elaine Schultz he grew up with his siblings, Ronnie and Michael, in the CanarsieBayview Houses of the New York City Housing Authority. He was a natural athlete, and with a sports ticket attended Northern Michigan University. He received his bachelor’s degree in Communications in 1975. Schultz graduated, and became a salesperson for Xerox Corporation, and was soon promoted as sales representative. He became general manager for the US operations of Swedish drip coffee maker manufacturer, Hammarplast, in 1979. He joined Starbucks as the Director of Marketing. While on an official trip to Milan, Italy, he noticed that every street had coffee bars that served not only excellent espresso, but also as meeting places. He wanted to introduce the concept in the US. When the owners of Starbucks declined the proposal, he started on his own, and opened the store called ‘IlGiornale’. Two years later, the original Starbucks’ management sold its Starbucks retail unit to Schultz. He renamed IlGiornale to Starbucks,and aggressively expanded it across the US rapidly and retained its ownership.