In our world where everything is rapidly progressing, recruiting is no exception. It’s evolving and like every other industry it’s evolving very fast. progressing times, recruiting is also evolving. HR recruitment is no longer about finding about the right person. It’s becomes much easier if marketing techniques are employed.. There’s been a shift in the industry that requires HR professionals to put become marketing savvy, in order to get the very best talent in their roasters.
Though an HR professional might not be selling a product or service to customers, they’re still selling something: your company. You need to convince talent that this is the right place to work, while finding a way to stand out from all of the other employers who are trying to do that very same thing. Attracting the right talent then becomes about marketing.
- Strategic proactiveness
The very basics of marketing dictates that your entire goal is to get noticed in the right light rather than waiting for the audience to stumble upon it. This isn’t as simple as it sounds, this is the first thing one should apply in attracting great talent. Being Proactive means, not just relying on LinkedIn and cold calls but becoming creative in your outreach process. This means mapping out a strategy even before candidates start applying.
- Know what kind of employee you want
As a business/organization you probably already have personas for your ideal client, and you should do the same thing for your ideal candidates. With that knowledge in your back pocket, you can apply your recruitment efforts where they’ll have the most impact. Don’t just aim for an accountant but an accountant fits perfectly in your organization.
- Tell a story
Great marketers tell great stories. That’s why they are great marketers, they resonate with people. It’s why so many brands rely on everyday spokespeople to spread their message. Hence use it in your recruitment efforts, you don’t need to be great writers for that, you already have the best resources at your fingertips, your employees. Employees know their workplace in and out, they can share personal experiences, why they love the workplace and many other things. This then becomes about amplifying this trait.