“When in doubt, build something,” says management consultant Dave Evans. That approach is fundamental to good design, he says, and he increasingly proselytizes about how such design-based thinking can inspire meaningful careers and improve our world.
Evans and Bill Burnett, executive director of Stanford University’s Design Program, co-teach a popular Stanford undergraduate course titled “Designing Your Life.” Evans and Burnett are alumni both of Stanford and of Apple‘s revered design unit, where Evans once led the mouse team and Burnett shaped MacBooks.
In helping gifted and ambitious but sometimes rudderless students to forge their careers, Evans and Burnett expect them to trudge through some standard career resources: Psychologist Martin Seligman’s studies on happiness, for instance, or the ever-present What Color Is Your Parachute? But the distinctiveness of their approach involves approaching the subject from a design point of view.