Course Description
Organisations can be damaged at warp speed in the age of social media. Reputations and brands that have been built over decades can be destroyed in a matter of hours over a multitude of media platforms.
The aim of this course is to give you a thorough understanding of how to work with and influence the media to ensure your organisation’s reputation and profile is managed effectively.
It covers the latest techniques and systems for dealing with the media, from crafting news stories, handling crises and holding media interviews. The ways in which the digital age is shaping the way we engage with the media, and the public, is fully explored.
Aimed at those who have a public relations, communications or marketing role, it will bring your PR and media handling skills up to date and ensure you can act as a guardian of your organisation’s reputation.
COURSE OBJECTIVES: On completion, you will be able to:
Course Structure
KEY TOPICS:
Course Provider Contact
For more information, contact us at info@et.crownagents.com
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