"Good reputation hinges not only on a company’s ability to produce a quality product but also on its ability to clearly communicate with every stakeholder at each step of the life of that product." Natasha Spring.
Public Relations plays a very crucial role in all organizations today. It has not only proven to generate just as many long distance customers as advertising but also significantly boosts the impact and effects of other forms of marketing.
This program gives an in-depth analysis of the different roles of Public Relations and the impact it has on the organization. That includes;
• Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization with regards to policy decisions, courses of actions, communications, taking into account their public ramifications and the organization’s social responsibilities
• Researching, conducting and evaluating on a continuous basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These include marketing, financial, fund raising, employee, community or government relations and other programs.
• Planning and implementing the organization’s efforts to influence or change the public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities; managing the resources needed to perform all of the above.