Organizations continue to be influenced by the cost-focused, value-centric business economy. Technology continuously influences business models, with overhead costs in the enterprise being subject to profound scrutiny. Internal communications professionals are under continuous pressure to deliver value that can be supported both on a quantitative and qualitative basis. In these times, the organizations at the forefront of good business practice –including best practice in internal communications processes – ensure their long-term sustainability through distinguishing themselves as “great companies” rather than just “good companies”. Organizational performance is, to a great extent, influenced by the extent to which employees are engaged – a key business asset in driving improvement in value created. Organisations that are focused on sound internal communications systems, structures and processes continue to reap the benefits of progressively improving their competitive position to promote the sustainability of their operations. The Certificate In Strategic Internal Communications Course will cover important internal communications challenges you face and give you the critical solutions and best practice examples that can assist you in the future. It will provide you with the basis to apply this information within your business environment to achieve the results you need. The course will also guide you in designing a streamlined and effective internal communications strategy for your organisation and teach you how to improve organisational performance through an understanding of key topics including: • Strategic analysis, strategy implementation and formulating strategic action plans • Hard and soft objective setting with Quantity, Quality, Cost, People and the Environment (QQCPE) • Identifying and dealing with different personality types • Using information technology to drive improved internal communications • Identifying Critical Success Factors (CSF) • Conducting a needs analysis and undertaking internal customer research • Measuring how value is created through the efforts of internal communications • SWOT analysis • Individual Performance Agreements (IPA) • Service Level Agreements (SLA) Internationally recognised expert Peter Hofmann will guide you in quantifying your strategic communications objectives and applying effective methods to formulate performance-related strategies.
Course Provider Contact
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