Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine acquired. Meta Abo Brewery Share Company SC (‘Meta Brewery’) in January 2012. Meta Brewery near the Ethiopian capital Addis Ababa, it produces and distributes its flagship national lager brands Meta and Meta Premium. The acquisition gives Diageo direct access to the Ethiopian beer market and will complement Diageo’s existing premium spirits business in the country. Diageo currently distributes its premium spirits brands in Ethiopia through third party distributor arrangements. Its principal brands include Johnnie Walker Scotch whisky, Smirnoff vodka and White Horse Scotch whisky. Key accountabilities Distribution Management:
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