About Berry
Watered and nourished the hard dry crusty cover of a seed breaks open giving way to rushing flow of abundant life. A life that possesses the unbridled potential to transform a barren land into a thriving forest.
A great farmer understands this magnificent process. He understands that there is magic packed within every seed. A magic that can transform a single seemingly insignificant tiny seed into a life giving forest. His dream day in and day out is to see this potential unleashed. His pride is not in the daily activities, cultivating, watering or pruning process but in the amount of fruit he is able to reap.
At Berry Advertising, we take on this persona of the great farmer. We understand that our clients are not just names, businesses and corporations but actually dreams. We take pride in seeing the dreams made fruitful and not from the artwork we develop.
Berry is a full service Advertising Agency, whose sole purpose is to see through these corporate and institutional dreams made fruitful. Our everyday focus is to support our clients with all the necessary creative and strategic tools in order for them to gain significant and quantifiable results.
Report to: Chief Creative Director/ Advertising Manager
Position Description
Responsible for all creative operations for a specific group of accounts to include staff supervision and work production. Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Resolves functional conflicts through consultation with regional function heads. An experienced presenter and senior-level client contact.
A creative director is the point person in identifying ways of representing a client or company’s identity in specific media channels. This job is very people-oriented and requires high level of creativity. Furthermore, a creative director is constantly tasked to review information and materials that are provided by the client. Eventually, these information and materials shall be discussed by with creative director with the whole production team. A creative director also often makes decisions in order to ensure creativity, quality, and profitability. They perform extensive research on advertising trends to ensure the effectiveness of their ad projects to be launched.
Essential Duties and Responsibilities of a Creative Director
Function
Creative directors are mainly responsible for producing innovative ideas in advertising channels such as television, print, and radio. Creative directors must design concepts in order to meet the marketing objectives of the company, while promoting a brand to the target audience. Normally, a creative director also manages graphic artists and copywriters. Projects vary depending on the advertisement and media channel.
Requirements
Education
Experience
Skills and knowledge needed
Creative directors must be able to juggle tasks, give directions to the staff and follow specific instructions given by the clients. They should possess strong persuasion and presentation skills, excellent verbal and written communication skills, interpersonal and leadership skills, organizational skills and advanced computer skills.
Working Conditions
Creative directors always work under pressure. This job is often about deadline without compromising quality. Time pressure is always present in the field of advertising, since it would be too expensive to work behind the original schedule and time line, most especially if it is a campaign.
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