How would you position a new product in a competitive market?
How would you persuade retailers to take it on, to put up new displays, to take the risk of buying lots of stock for something new and unfamiliar? What will you do? Over three placements, you will work in the areas of Account Management, Category Management and Business to Business.
In Account Management, you’ll work with a certain ‘type’ of customer, building relationships, developing promotions, negotiating and gathering an understanding of consumers. In Category Management, you’ll cover a category of products, becoming an expert on their marketplace, consumers and competitors and advising customers on suitable stocks for their demographics. In Business to Business, you’ll sell a range of food products, using your product expertise and relationship skills to keep preferred supplier relationships
Who is it for? Any work in this area demands a lot of motivation and an ability to tackle tough situations. After all, you’ll be on the front lines, working as an ambassador for our products, making sure people forget the competition and think of Unilever first. You will need strong self motivation, have a passion to win and the ability to build strong relationships.
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