Main Duties and Responsibilities:
Public Relation Officer will communicate with employees and external stakeholders to keep them informed of company developments. Internally, he will create strategies to increase employees’ awareness and promote productivity. He will use all forms of media and communication to build, maintain and manage the reputation of the company. These range from public bodies or services, to businesses and voluntary organisations.
He will communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between the organisation and public.
As a PR officer, he will monitor publicity and conduct research to find out the concerns and expectations of the organisation's stakeholders. He will then report and explain the findings to the management.