Responsible for writing and developing a variety of unique & creative material for website, blog, social media, online and newspaper articles, also required to produce a high quality content as per a given time table and assist marketing teams in development of engaging content that can be used in marketing or advertising campaigns.
Duties and Responsibilities
Research ideas and facts pertinent to the type of content/topic assigned
Develop ideas derived from online/offline research and organize the same on paper or computer applications
Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference
Write fresh content based on research and brainstorming by following instructions provided for each type of document
Develop engaging content for articles, blogs, stories, press release and social media to entice and engage audience
Proofread content for errors or additions and ensure that content is written per instructions
Ensure that web content is edited properly to increase on-screen readability
Think up engaging titles for each piece of content keeping appropriateness in check
Copy, edit and proofread content created by other content writers to provide detailed feedback
Ensure that content contains sufficient keywords for search engine optimization
Ensure that the websites, blogs and social Medias are kept up to date.
Write content for newspapers and magazines keeping in mind the general structure and sentiment of the readers
Develop prototypes and storyboards using a multitude of media creation and graphics editing tools
Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order
Job Requirement
BA in Journalism and Communication
A minimum of 1 year proven experience in a similar field
Skills
Excellent overall writing skills in a number of different styles/tones
Impeccable spelling and grammar
A deep understanding of consumers and what motivates them online
Great research, organizational, and learning skills
High comprehension of software like Microsoft Word and Google Docs
Familiarity with keyword placement and other SEO best practices
Some experience with online marketing and lead generation
An understanding of formatting articles on the web