BACKGROUND
Supported by the European Union (EU), Creative Futures (CF) is a two year programme aimed at contributing to the socio-economic development of Ethiopia through strengthening the creative industries.
Powered by the British Council, the Goethe institute and Ice Addis, it is the overall objective of Creative Futures to increase the capacity and networks of creative professionals in Ethiopia in the visual arts, photography, design, fashion and film sectors in order to enable them to build sustainable careers.
It will achieve this by working with local artists and arts managers providing them with essential management skills training to help them to showcase their work. The programme will also assist practitioners to further develop their audience locally as well as building an international profile through showcasing opportunities and a professional networking programme. Sharing of best practice and learning across the arts in Ethiopia will be provided through regular events including an engagement and networking series with business leaders.
More specifically, Creative Futures will offer the following activities:
OBJECTIVES OF THE TRAINING
Through stakeholders’ engagement, it was identified that many creative practitioners lack of opportunity to showcase their work to wider audiences as a key challenge they faced. In response to this Creative Futures aims to provide a greater number of creative practitioners in Ethiopia with the skills and experience to deliver their own events. The training should equip creative practitioners in Ethiopia with skills and confidence to develop and deliver their own small events with a particular on events for the image sector including design, fashion, film, visual art, photography, and gaming.
The above will be developed and delivered through a partnership of an International Events Management Trainer and a local Events Management Consultant.
Key indicators of success for this element of the programme are:
Indicator 2.1 Creative practitioners learn new and useful skills in event management. Target: 80% of those participating in training programmes confirm that they have learned new and useful skills during the training (Result 2)
Indicator 2.2 Creative practitioners implement best practice learned through capacity building programmes delivered as part of the action. Target: 50% of those participating in training programmes (Result 2)
Indicator 2.3 The practice of creative practitioners is more sustainable. Target: 50% of practitioners surveyed respond that their practice is more sustainable than before they attended the training (Result 2)
Indicator 3.1 A greater number of promotion events for Ethiopian image arts are delivered through the life of the action. Target: 10% increase in the number of promotion events (Result 3)
Indicator 3.2 A greater number of arts practitioners in Ethiopia have the skills and desire to promote Ethiopian arts. Target: 20 creative practitioners create new promotion events to showcase Ethiopian arts (Result 3)
LOCAL EVENT MANAGER CONSULTANCY TASKS
The experienced local event manager will help the international consultants contextualise the Events Management Training content and toolkit as well as support in delivering of the overall training.
The overall consultancy has four phases:
Phase 1: Development of the training course.
The training course will be an 8 module course offering practical guidance on the delivery of events for the image sector. The course should cover topics such as venue/location considerations, working with partners, production, pricing, timing of events, legal requirements and permits, audience development including marketing and social media. Where possible the course should offer hands on practical learning opportunities which are tailored to the needs of the participants. At this phase, the Local Events Manager Consultant will lead on making sure that the content has thoroughly incorporated local context of the sector, including consideration of any local legal or licensing requirement for delivery of arts events in Ethiopia.
Phase 2: Development of the toolkit.
A printed toolkit will be developed to support the training course. This will act as a reference for participants both during and after the course. Materials for the toolkit will be developed by the consultant The British Council will make arrangements for design and printing. During this phase, the Local Events Manager Consultant will be responsible for ensuring that the Ethiopian context has been considered and reflected in the material. Additionally, our Local expert will also assist with the translation of the overall document.
Phase 3: Delivery of the training.
The training should be of a high quality, interactive and practical delivered over 8 weeks (maximum one day per week). The training will also include input from creative professionals with experience of delivering arts events in Ethiopia. This will be a great opportunity for the local expert to gain hands on experience in training delivery by assisting the International Events Management Trainer deliver the 8 module course.
Phase 4: On-going support through a series of clinic sessions linked to delivery of events.
At the end of the training participants of the training will be invited to submit proposals to receive small amounts of seed funding towards their own event. Both the International and local event management consultants will form part of the decision-making panel for proposals. Furthermore, they will offer on-going support to participants in the development and delivery of their events through a series of one hour clinic sessions offered to each participant
Deliverables & Outputs
CONSULTANT’S PROFILE
The successful candidates/team/organisation must: