Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopia’s Best Brewing Company and our Purpose is to “Delight Consumers, Enrich Communities and Enhance Ethiopian’s Progress”.
Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we built a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.
JOB SUMMARY
To provide Trade Marketing leadership to the Dashen business in Ethiopia through the development, implementation and execution of insight-based trade marketing strategies and activity programs which enables the Company to lead, and develop the capabilities of the trade marketing function. To support the Marketing and Sales teams in the development, planning, execution and evaluation across the brands portfolio of trade/customer marketing programmes, brand pricing, packaging and labelling and brand merchandising programmes, to deliver annual portfolio and brand objectives and targets, such as brand awareness, brand imagery, volume, market share, on budget and on time.
Key Responsibilities:
Trade marketing strategy:
Trade marketing activity programmes:
Customer loyalty programmes:
Customer events:
Brand merchandising programmes:
Market monitoring:
Budget:
Capability building and people development:
Management of third-party agencies, suppliers and consultants:
Qualification and Experience:
Required Competencies: