Employing company: Sadura Food Processing PLC
Sadura Food Processing PLC is our partner company that is engaged in a juice manufacturing plant in Addis Ababa, Ethiopia. They require a Marketing and Sales Manager with the relevant experience in the food & beverage (FMCG) manufacturing sector with the specified experience and qualifications.
RENEW is an impact investment firm that manages and serves the Impact Angel Network, a global network of investors who seek to make both social impact and financial returns on their investments in Africa. RENEW’s largest office is in Addis Ababa, Ethiopia, where it manages its investment operations
Members of the Impact Angel Network (IAN) closed an investment in the food and beverage industry in Ethiopia in October 2015. The investment is in partnership with a leading producer of paper products in Ethiopia. The investment in fast-moving consumer goods (FMCGs) is anticipated to have a significant impact in the local economy over the next several years, including the creation of 125 new jobs in Ethiopia’s manufacturing and value addition sectors, increased purchases of products from over 900 smallholder farmers located in the Upper Awash region, and reductions in foreign currency expenditures as a result of import substitution.
Role Purpose: As Marketing and Sales Lead, you will be responsible for achieving monthly and annual sales targets, increasing Sadura’s market share in the juice manufacturing and selling sector, increasing awareness of Sadura among the target market, and ensuring Sadura have a strong, professional and well-known brand in the market.
Core Responsibilities
Business Development – Building and maintaining relationships with external parties.
Marketing and Sales – Communicating about the products of the company with customers and growing the customer base and increasing the engagement with the brand
- Brand promotion
- Improving customers experience with the product
- Generating additional revenue
Designing promotion campaigns tailored to reach the target market.
Skill Requirements
Qualifications:
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