About Girl Effect
Girl Effect (GE) is a global organisation that uses creative digital and media products to empower adolescent girls. GE operates in more than 65 countries and in Africa, with strong presence in Rwanda, Malawi and Ethiopia through cultural brands as well as in Nigeria and South Africa with digital products. In Ethiopia, Girl Effect launched Yegna in 2013 as a unique brand for positive social change with music and media content rooted in Ethiopian culture and co-created with girls.
About Yegna
Yegna is a multi-media platform which encourages positive behavior change for girls in Ethiopia by tackling real-life challenges through entertaining stories and music. Yegna is Ethiopia’s most successful youth brand, which today reaches 8.5 million people, or 50% of the population in Addis and the Amhara region. The brand is carefully designed to be rooted in Ethiopian culture and reflects the realities of the youth in Ethiopia today. Yegna is provoking conversations about the positive role girls can play in Ethiopian society and is challenging the way people think about girls - and the way girls think of themselves.
Find out more by visiting our website: www.girleffect.org
Context of the role
The role of the Senior Market Research Manager responds to a critical business need for Girl Effect Ethiopia to better understand, deliver and be able to replicate globally the value and impact its media products and programmes are having on the lives of girls. The Senior Market Research Manager will play a key role in managing qualitative and quantitative research studies; from research design, to the implementation, analysis and reporting of key insights. The manager will also provide technical oversight of formative, monitoring and evaluative research that supports a range of new Girl Effect products. The manager will work closely with senior managers of evidence in London, and other country offices to design and deliver research that is fit for purpose, timely and meets the highest technical and ethical standards. The role may require up to 25% international travel.
Key Responsibilities
Research, monitoring and Evaluation
Project management
Reporting Lines: Reports to the Country Director, Girl Effect Trading Limited
Contract: Permanent
Start date: As soon as possible.
Skills and experience
Desirable