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Marketing Officer
Job by East African Lion Brands Manufacturing S.C
(Job Id:
164275
| 1036 Views)
Posted
00
UNK
Category:
Business and Administration, Management, Sales and Marketing
Location:
Bishoftu, Oromia
Career Level:
Mid Level ( 2+ - 5 years experience)
Employment Type:
Full time
Salary:
View Jobs by this company
Job Description
Train and coach merchandisers and field activation teams to deliver on the job
Conduct channel shopper audits and feed into the business for planning
Prepare channel attractiveness analysis to prioritize EALBI categories in the various channels and define the must have sku by channel
Implement assortment by channel based on shopper and channel needs
Analyze channel performance in volume, value and by sku and update management and field teams on monthly basis
Develop planograms for all channels and implement
Build customer/channel relationships through trade loyalty programs to grow the channels
Manage field merchandisers and agencies to implement channel blue prints.
Manage third party activation teams to improve visibility of EALBI products as per required planogram.
Manage activations teams and agencies to deliver EALBI activation objectives
Gather market intelligence and develop actions plans to respond to competitor activities.
Optimize promotional sell-out within channels through activations through pre and post evaluation
Lead the deployment of all volume driving activities in the market
Compile price positioning statement and analyze conformance as well as monitor competitor pricing
Perform other activities as required.
Job Requirement
A minimum of BSc/BA in Marketing, Sciences or Economics
Chartered Marketing or Sales
Minimum of 5 years’ experience as sales or customer marketing manager in a FMCG business
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