A. BACKGROUND
Save the Children is an international non-governmental organization that works to create lasting, positive change in the lives of children in need. Save the Children leads the implementation of Growth Through Nutrition – USAID funded flagship multi-sectoral nutrition project which aims to improve the nutritional status of women and children less than 2 years of age through sustainable, coordinated and evidence-based interventions in four regions (Amhara, Oromia, SNNP and Tigray) of Ethiopia. Growth Through Nutrition robust learning agenda supports and guides effective national nutrition policies and practices to reduce under-nutrition.
The Development Objective GTN is to improve attitudes and practices known to improve nutritional outcomes of women of reproductive age and children under the age of 2.
Social Behavior Change Communication (SBCC) is one of the key components used by the project to improve the community’s knowledge and attitude on key adolescent, maternal and child nutrition and WASH practices. As part of its SBCC strategy, the project works through mass, interpersonal and community channels to deliver messages to the targeted community.
Mass media plays a powerful and vital role in influencing awareness level leading to changes in attitudes and behaviors of human being, which helps to inculcate positive values and norms. Keeping this view in mind, radio messages are being planned as part of the 1000 day nutrition campaign to positively influence the attitudes/behaviors of parents towards child, adolescent and maternal nutrition. Hence, a competent firm is sought to review/revise existing radio programmes in Amharic and Oromifa languages, and produce new radio programs in Tigrigna to raise awareness and contribute towards improving attitudes and behaviors regarding 1000 day nutrition in the community.
B.The Production company
The production company should have a fully equipped sound studio with all necessary devices (sound recorders, full-fledged studio inputs, recording and editing booths, computers and editing software) which are necessary for the radio programs production.
a) Details of technical production processes and schedule
b) Experiences of performing similar kind of task (list and background of Production team and agencies) and attach douments indicating sucessful completion of prevous tasks.
c) All costs of the production including transportation, perdium/lodging and professional payments will be covered by the production company.
d) Growth Through Nutrition will provide a design document that will provide guidance for the production of each episode.
e) The program producers/hosts or presenters should be two, a male and female. We need a total of four producers/hosts or presenters for local language.
f) The production company should submit the final approved version of radio programs to SCI Growth Through Nutrition SBCC department.
g) The radio program should be of broadcast quality
h) Submit the Tigrigna radio program in 2 DVD master copies and 1 master copy in 32 GB Scan disc flash copy (32 GB) for back up at once.