LeDeG Midwifery College is interested to recruit qualified professionals in the Marketing Officer vacant position.
Main Duties and Responsibilities:
Overall responsibility for establishing and coordinating all marketing strategies, plans, programs and functions.
To develop and implement an overall marketing strategy for college products/services, including pricing and customer service policies and advertising programs.
Develops marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
To develop a plan and supporting procedures to carry out a program for market research and analysis including market segments, buying trends and competitor analysis.
Maintains relationships with advertising agencies, public relations firms and market research firms.
Act as a public relation officer of the college.
Support promotional materials development and utilization.