Role purpose | |
Brand Manager is responsible for developing plans and executing projects and initiatives to build brand equity & achieve other business deliverable. By analyzing market and consumer trends, the incumbent ensures successful product performance in the market. | |
Role accountability | |
1. Developing marketing calendar: |
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2. Executing BTL activities: |
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3. Execution of ATL activities: |
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5. Analyzing data and reporting administration: |
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Qualification and experience | ||
Requirement | Essential | Preferred |
Education | Graduate, major in marketing |
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Experience | Minimum 3 years’ experience in Brand Specialist/Manager position managing both BTL and ATL activities at FMCG company Experience in working within several markets
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Technical/FunctionalExpertise | Skills in handling 3rd parties (agencies, vendors) Knowledge in P&L report reading Data analysis skills MS Office
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