Essential Job Functions:
1. Marketing:
· Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.
· Creating marketing campaigns and working with the company's external PR agencies to ensure execution.
· Creating and developing new innovative ways to communicate the company message to their existing customers.
· Contributing to the annual sales and marketing plan.
· Planning and project managing marketing events and evaluating their success.
· Evaluating the effectiveness of all marketing activity.
· Developing and implementing an internal marketing program.
· Supporting the marketing manager in day-to-day marketing activities.
· Plan, develop and deliver campaigns as agreed within timescales.
2. Business Development
· Analyze the current and past budgets, expenses, sales, revenues and product deficiencies in order to provide recommendations for business growth and problem resolution.
· Research the market for identifying new business opportunities.
· Explain prospective clients about the advantages of the products or services offered and follow up with them in order to close the business deals.
· Respond to the client queries regarding the products in a timely fashion.
· Develop business proposals for new and existing customers.
· Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan.
· Prepare the annual marketing budget and track the expenses against the budget.
· Develop in-depth knowledge about business development practices, marketing activities, prospective clients and industry trends.
· Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations.
· Develop strong customer relationships in order to generate high volume of prospective clients.
· Manage customer calls and appointments effectively for new opportunities.
· Participate in industry forums, client discussions, and conferences as a representative of the organization.
· Determine cross-selling opportunities among different offices.
· Supervise the client relationship management database and utilize it to manage customer contacts and mailing lists.
· Hire, train and guide the marketing and business development associates.
3. General
· Play an active role in the planning, budgeting, monitoring and reporting of EATH work.
· Supervise and ensure all activity is recorded accurately on EATH databases and evaluated accordingly
· Ensure all budgeting and follow up of project costs and negotiation of contracts is completed.
· Such other duties as may reasonably be required from time to time.
1. Qualifications
· A minimum of BA degree in Marketing Management, Economics, or related business fields.
2. Experience
· Minimum of two years working experience in a similar position, preferably, in a private business enterprise in FMCG sector.
3. skills
· Professional analysis and reporting skill with Microsoft excel and Power point in particular.
· Fluent communication skill with Amharic and English languages as a medium.
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