The research would include an in-depth analysis of the sanitary paper products (Toilet paper, table napkin, car napkin, and pocket napkin, kitchen towel, baby foods) market in Addis Ababa and . Specific tasks of the research include:
· Demand evaluation: Assess the related product needs, preferences, and capacities of the target population. The primary research should also be complemented by secondary research on the demand and supply of the mentioned products in the identified geographies
· Supply gap: Our products supply gap (areas not covered) in Addis Ababa and major cities of Ethiopia.
· Competitor analysis: Understand the level of competition for those products and an in-depth understanding of product characteristics and market penetration of these products
· Customer segmentation: Segmentation of the customers based on demographic/socio-economic characteristics and product feature preferences
· Customer satisfaction: Assess the satisfaction levels of the customers with the existing products offered by The Twins PLC.
· Distribution Centers & method of distribution: Identify number and location of distribution centers and method of distribution.
· Research Technique: The firm may adopt a combination of qualitative and quantitative research techniques for meeting the objectives. The firm may be required to interview existing customers of The Twins PLC, potential customers, management and employees and other stakeholders involved in the paper products and baby foods local authorities and community leaders and others.
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