Meta Abo Brewery Share Company SC (Meta Brewery’) was acquired in January 2012 by the global giant Diageo PLC. Diageo is a truly global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants,local stars or Spirits brands we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
We take our corporate social responsibility very seriously and it is our ultimate goal to have a positive impact in the society we are operating in. As a result of that, we launched our Water of life projects in Ethiopia with our NGO partners on 2009.
Are you ready to join us on our journey to create history in Ethiopia and beyond? We would like to welcome you to the Meta/Diageo world of exciting possibilities.
Role Summary
The Trade Developer will play a pivotal role within the Meta sales organization, working at the forefront of our business to develop and grow customer relationships within an allocated territory, to ensure our brand is the number one choice for consumers.
Key Accountability
Active Selling
Work on your own initiative to make an effective call plan for your territory
Create orders and build order sales value via active selling
Responsible for generating sales orders in each of the designated accounts to meet daily targets and ensure all generated orders are delivered in full and as per communicated service / delivery days / times..
Each designated account will have a daily/monthly/annual targets by brand and category
VSM management/ Morning calls - Work with designated key distributors / van salesperson Driver to ensure that service frequency is adhered to and any changes are agreed and communicated to the customer in advance at least 2 weeks prior to effecting the change
Consistently deliver the daily/monthly/quarterly and yearly depletion targets
Account Targeting
Each designated account will have a daily/monthly/annual targets set by brand and category.
Daily targets for planned calls by brands/category per each outlet to be called on that particular day and the same is discussed and agreed on a weekly basis but reviewed on daily basis with the Line Manager.
Responsible to penetrate new accounts and market areas
Responsible to protect exclusive houses
SKUs should be available in respective accounts as per outlet segmentation
Account Management & Activation
Proficient in our Trade segmentation
Responsible and accountable for all aspects of account management and activation in each of the designated accounts.
Activate execution standards in priority accounts as per the defined RTC design.
Activation of QDVPPP standards to meet the desired target/standards.
Responsible to have the full territory profile of the market and updated on monthly base
Fully engaged and take accountability on timely completion (100%) of all promotional activities and submission of documents
Protect Company’s POSM, strictly follow Company’s assets movements, prepare on time asset transfer and ensure quarterly physical inventory/count
Ensure Good Inventory management is in place at outlet/ distributor level (FIFO)
Job Requirement
Qualifications and Experience Required
Strong commercial mind-set with a passion for a career in sales
Minimum University / College Degree with 0 years’ of experience
Computer literate and ability to work under pressure and respond to tight deadlines;Team player
Strong communication, problem solving and negotiation skills.