· Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
· Participates in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
· Manages the overall creative process for a single product, or group of products and services.
· Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.
· Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stands, road shows to ensure the right message is delivered for their product or service.
Coordinates the development of communication materials such as · catalogues, websites, brochures, packaging and in-store displays.· Coordinates regular meetings and preparing regular reports outlining the brands’ performance.
· Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
· Organizes events, photo shoots, launching parties, brand related meetings
· Participates in creative meetings, including photo and film shoots, trade show exhibitions.
· Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure Repi-s’brand values and image are followed.
· Manages a team of junior staff who may be engaged in branding activities staff.
· Prepares periodic reports outlining the brands’ performance
. Performs other related duties as assigned.Let Employers Find You
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