INTRODUCTION
The Global Alliance for Improved Nutrition (GAIN) was launched at the UN in 2002 to tackle the human suffering caused by malnutrition. GAIN is a global, Swiss based foundation that mobilizes public-private partnerships and provides financial and technical support to deliver nutritious foods to those people most at risk of malnutrition. Our programs in Africa and Asia enable better diets via nutritional products, such as fortified staples foods, including cooking oil and flour, and condiments like salt and soy sauce. We also support improved maternal and infant health by promoting breastfeeding and specialized products for infants over six months and young children. In addition, we partner with local businesses to improve the quality of food along agricultural value chains. By building alliances that deliver impact at scale, we believe malnutrition can be eliminated within our lifetimes.
BRIEF ACCOUNT OF E-PLAN PROJECT
The Postharvest Loss Alliance for Nutrition (PLAN) was created to bring together a multitude of public and private sector actors addressing this issue to collectively reduce loss of nutritious foods throughout the supply chain. PLAN’s mission is to coordinate measurable actions to address losses in perishable and nutritious food supply chains and increase access to these foods for populations, particularly low-income households.
E-PLAN’s overall objective is to support small-medium sized businesses working along Ethiopia’s tomato supply chain to adopt improved postharvest practices and technologies to reduce loss thereby making tomatoes more available and affordable in the market. To be explicit, the objectives of designing and implementing E-PLAN project is with a focus on the following specific objectives:
Therefore, GAIN Ethiopia country office wants to produce and use Audio Messages to bolister its promotion activity targeted to raise awareness on the benefits of replacing wooden crates with reusable plastic crates (RPCs) among suppliers of fresh fruits and vegetables (FFVs) and consumers of FFVs residing in Addis Ababa city as an advocacy strategy.
PURPOSE OF THE WORK:
The audio message being produced as part of the Communication for Behavioural Impact (COMBI) campaign undertaken under the project to positively influence the attitudes/behaviours of businesses towards adoption of RPCs for reduced postharvest loss of FFVs. Hence, a competent company/individual is sought to produce an effective audio campaign message to raise awareness and contribute towards improving attitudes and behaviours regarding loss of nutritious foods.
OBJECTIVES OF THE ASSIGNMENT:
The objectives of the audio message campaign are:
To promote benefits of replacing wooden crates with reusable plastic crates as a default packaging material;
To raise awareness of consumers on food loss/wastage and food safety and its economic and nutritional costs;
To engage the FFV supplier businesses to realize the significance and the need to replace wooden crates with RPCs
SCOPE OF WORK
Discuss with GAIN team about the content of message and communication strategy based on the provided ToR;
Develop script of communication message and take approval on the scripts
Produce and Audio Campaign Message (ACM) and submit its soft copy to GAIN for approval
Deliver recorded Audio Campaign Message (ACM) within agreed time frame
REQUIREMENTS FOR THE WORK
Advanced level of understanding of purpose and objectives of the work for proper scripts production as per the supplied E-PLAN project working documents;
Fluency in Amharic and English languages;
Working knowledge on nutrition and food safety will be a plus.
Mandatory Facility and tools for production such as Sound Proof Studio with ccomplete set of professional audio field (Selection team may inspect the production studio)
Only legally registered companies/individuals with renewed licences will be considered
Mandatory CVs of production team members Production Manager, Sound Editor
Vocal Artist, etc
SELECTION CRITERIA
The production company/individual will be selected based on the assessment results of Technical & Financial proposals.
Technical Proposal will include:
Demonstrated previous work experience with NGOs operating in the development sector;
Demonstrable expertise on consumer rights and need for fair business;
Track record in developing/conducting media campaigns for development sector working with community;
Expression of interest outlining how the company/individual meets the selection criteria and their understanding of the TOR;
Dedicated team members having relevant experience with names and CVs;
Organizational profile containing evidence of previous work done in this area;
A proposed methodology and work plan with time frame;
Financial Proposal will include:
Financial proposal detailing itemized fees for production, voice artist fee, etc. charges as mentioned above and;
Administrative costs including all taxes applicable and valid tax exemption certificate in case of any exemption.
NB: All consultancy payments are subjected to 2% withholding tax for registered consultancy firms and 30% withholding tax for individual applicants
DELIVERABLES
Audio campaign production script
Soft Copies of 5 Minutes Audio Campaign Message
Recorded Copy of Audio Campaign Message