Blackbee is a share company duly established in Ethiopia by Diaspora Ethiopians to play a crucial role in new industries and projects with a well-thought feasibility studies, for which they mobilize resources from different sources. It deploys resources in both green and brown investments, including buy-out of on-going businesses which for lack of finance or less efficient management may be suffering bad results. Blackbee is also an investment house, with a diverse portfolio of investment of its own or joining up in partnership with others, intent to satisfy the demand of projects for investment by mobilizing domestic and international resources.
Blackbee plans to stage a massive marketing campaign to raise a substantial amount of capital from within Ethiopia and from abroad. In the bid to raise capital, and promote Blackbee over the long-term, the ‘marketing head’ will be a pivotal person for the organization in general, and for influencing the outcome of capital mobilization in particular. The job holder will be hired immediately, and the descriptions are as follows:
General Description
The job holder is expected to be a multi-skilled professional with a great degree of agility and flexibility to carry out multifarious tasks, yet also with a strong experience and knowledge of team leadership and organizational dynamics.
Tasks to be Accomplished
The job will be guided by the general goals set for Blackbee by the board of directors and the CEO. In order to attain maximum mobilization of capital, the job holder will closely assist and aid the CEO in the following major tasks. He will undertake these tasks either as advisor/assistant or independently on this own over the short-term, while he will focus on marketing strategy and building brands over the long run.
Educational and Professional Background
The incumbent will have a master’s degree in Marketing, Communication, Journalism or Management. He is also supposed to have practical experiences of marketing and communication for 7 to 10 years. The jobholder is expected to have run major marketing programs in a company setting, preferably raising capital, or fundraising. He must have also worked as a department or division head reporting to the topmost job holder in an organization of medium to big size.
Major Attributes of the Incumbent
Communication
Communication skills are an essential trait for the job holder. In developing and presenting marketing plans, he will communicate with the senior management team, finance director and operations manager.
Analytics
The job applicant must have good analytical skills. He will be reviewing many different types of research/feasibility study reports intelligently using statistics on factors such as market size, segmentation of capital, contributors etc. He needs to understand and interpret data so that he can make informed decisions on marketing strategy.
Creative
The applicant must understand the creative process to succeed in marketing. Part of his role is to brief creative staff such as designers and social media professionals so that they can develop marketing materials that communicate effectively with customers and prospects. Although he will not be developing creative work himself, he must be able to evaluate the quality and effectiveness of creative work that others produce.
Project Management
Marketing programs require careful project management to deliver results on time. He must be able to identify the different stages of a marketing program, establish a realistic schedule and plan a budget. When the program is underway, he will need to coordinate the work of different specialists and suppliers to ensure the program meets its targets.
Teamwork
He must be a good player to work in marketing. His own success depends on his ability to collaborate with colleagues inside and outside the company. If he is working with an external marketing agency, he needs to be able to build effective working relationships with his clients as well as colleagues within his company.
Specific Attributes of the Incumbent
The applicant is expected to have the following attributes: