Document and file the list of all outlets including active outlets, temporarily closed and permanently closed outlets and update relevant data regularly.
Visit preselected outlets per day as per the schedule approved and submitted by the sales coordinator
Visit additional outlets on demand;
Obligated to visit every outlet route at least once a month regardless of the sales volume contribution of that outlet
Maintain a very good and smooth relationship with all the customers
Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized; and is correctly positioned. Take any corrective action when required
Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co2 delivery and product delivery.
Negotiate with outlets for priority in dangling visibility.
Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
Conduct night visits at least three (3) nights per week and 3 outlets per night.
2. Consumers
Carefully observe and evaluate consumer behavior and category
Collect consumer related information and inform product benefits and features.
Build and maintain excellent relationship with consumers
Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
Arrange factory visits for influential people or groups when necessary
3. Promotional Activation
Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor
Evaluate the result of the executed promotion actions and produce reports
Distribute any promotional material professionally and keep records.
Communicate with consumers professionally and forward our product benefits and features.
4. In relation to competition
Collect adequate information of competitors’ activity, and their market trend (distribution, pricing, promotional activities etc...)
Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration;
5. In relation to increasing prospects/special market
Identify and develop new market potentials such as large-scale projects, new settlements, new areas, new channels etc.
Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing our products and services in their clubs, canteens or bars
6. Report
Weekly Outlet activation report (if any)
Event Report (a day after the event)
Fixed asset need assessment,
Fixed asset delivery report;
Advertising materials need assessment;
Advertising materials delivery report;
Quarterly update outlet profile/ Route profile
Number and details of new outlets opened and active each month
Number and details of closed and temporarily closed outlets each month
Any other data/report requested by the coordinator.
Personal commitment
Working hour Monday – Friday 7:30 AM – 4:30 PM
Depending on the need to work on after working hours including
Sundays and holidays
Strictly follow the assigned uniform for the day
Job Requirement
BA Degree or Diploma in Business Administration, Marketing or Customer Service
0 to 2 years of work experience in related role in similar industry
Excellent interpersonal and communication skills,
Computer literate with basic knowledge of Word and Excel,
Excellent Language skills on English, Amharic and other local languages
Driving license at least 2nd grade with experience