Readvertizement
Position : Head of Communications & Marketing
Reports to : Country Director
Number of Post : One
Duty Station : Country Office, Addis Ababa
Terms of Employment : Open Ended
Closing Date : July 15, 2014
Purpose of the Job
The post holder provides strategic leadership and management of the formulation and implementation of country goals in the areas of communications, marketing, campaigns and advocacy. This includes, but is not limited to, promoting Plan’s Global Campaigns; enhancing corporate communications (internal and external); optimizing information and knowledge management and documentation; and building brand and organizational visibility, image and profile.
Typical Responsibilities
Corporate communications
• External Communications (‘external’ refers to audiences outside Plan as a global organization)
o Plan’s achievements and lessons learnt are communicated outside the organization in order to influence change at policy level and raise Plan’s profile as a key player/expert in the areas identified on Global Strategic Plan and PIE CSP.
Create mechanism/s which ensure timely and quality sharing of information with the Program team.
Advise management and ensures the execution of decisions on various, creative, diversified and effective channels to communicate to external audience, ensuring appropriate messages and means to the audience.
In liaison with Program staff, lead the delivery of key messages appropriately tailored to external audience, including through the production and dissemination of reports, the organization of events and conferences, the establishment and maintenance of social media outlets (Facebook, Twitter, YouTube as well as external and internal website etc), and the use of other media channels including television and radio.
Lead all aspects related to the facilitation/production of NO communications materials originating in Ethiopia, including through the visit of NO communications staff, international media crews, celebrities etc.
Advise on and manage risks related to Plan’s communication and media work.
• Internal Communications (‘internal’ refers to audiences within Plan as a global organization, especially within Plan International Ethiopia)
o Plan International Ethiopia has human capacity and mechanisms which ensure open and effective communications within and amongst teams.
o Plan staff in Country is regularly informed of up-to-date organizational developments at Global, Regional and Country level.
Ensure developments in organizational strategies, priorities, goals etc are shared with staff through effective channels.
Support, advise the management and ensures the decision/s made on the internal communications of new policies, procedures, strategies, etc and manage such communications as agreed through the production and dissemination of bulletins, magazines, and the use of other communications channel such as web site.
o Manage performance and contribute to the development of communications and marketing department staff under direct supervision.
o Lead and manage the formulation and implementation of Country Communications Strategy and Plan.
o Lead the efficient flow/process and management of Team Briefing Meetings and the delivery of timely feedbacks to local issues that needs the management response.
o Support the development of Plan International Ethiopia staff’s communication skills.
Campaigns and advocacy
• In liaison with program staff, lead campaigning initiatives in relation to Plan’s global and local campaigns, ensuring appropriate messages and means to the local context.
• Lead the formulation and implementation of the Country Advocacy and Campaigns Strategies and Plans.
• Advise on and manage risks related to Plan’s campaigns and advocacy work.
• Establish, strengthen and maintain strategic partnership and alliances with campaigns and advocacy partners, such as but not limited to Ministry of Women, Children and Youth Affairs; UN Agencies; INGOs, Media and Higher Educational Institutions.
• In liaison with program staff, shall ensure the production and dissemination of positions papers and position statements, key messages on the campaign themes.
• In liaison with program staff, shall oversight and lead the production and dissemination of relevant research that support policy engagement.
Marketing and branding
• Ensure the correct use of all the branding elements in all the external communications materials and public events, including logos and layouts.
• Ensure consistent and correct use of corporate and branding materials in the Country Office.
• In liaison with program team, lead and ensure the quality & timely production of corporate marketing products, such as, the CPPR.
• Lead, develop and manage the formulation and implementation of Country Marketing and Branding Strategy and Plan.
• Ensures that best practices, success stories, case studies etc are produced and adds value to country operations, fundraising and donor retention plan.
• Develop and maintain effective marketing, advertising and promotional activities.
• Ensures that Plan International Ethiopia’s partner organizations are trained and comply with Plan’s Global Identity and Branding Guidelines.
• Establish, strengthen and maintain strategic partnership with media and public relations partners in order to boost Plan’s image, profile and visibility in the Country.
• Ensure that Plan International Ethiopia is positioned high and known as a child centered community development organization. Ensures Plan’s public profile is positive and raised.
• Support the positioning of Plan International Ethiopia as a charity of choice- for development and humanitarian works.
• Ensure that Plan International Ethiopia’s Emergency Response and Recovery Program Situation Reports are professionally and efficiently produced and disseminated to the global organization, donors and partners as necessary.
• Ensure that CO and PU staff are adequately trained, updated supported to comply with the Global Identity and Branding Guidelines.
Information and knowledge management, learning and documentation
• In liaison with program staff, ensures the effective gathering, packaging, management and utilization of critical information required to achieve country program goals, external influence, external publications and inform strategic directions.
• Ensures that proper systems and mechanisms are in place through which Plan International Ethiopia’s corporate communications and marketing products are properly documented, protected, shared and displayed as necessary.
• Ensure that user friendly systems or infrastructures in place where learning resources are shared.
• Ensures that best practices and exemplary achievements are widely shared for learning.
Other
• Actively participate in the Country Management Team in an open, cooperative and proactive manner, ensuring full engagement of the Communications and Marketing team with organizational initiatives and initiatives developed and led by other departments and teams, in order to engender a high performing organisation-wide team