The Director of Marketing, Sales & Accounts Management is Responsible for planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and clients account management activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, sales & accounts management. He/She directs the efforts of the marketing, sales and accounts management staff and coordinates at the strategic and tactical levels with the other functions of the Organization. The Director of Marketing, Sales & Accounts Manager reports to the Chief Operation Officer and serves as a member of the senior management team. This position participates with the chief executive officer, chief operation officer and other management staff in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation. Within the Organization, the position has primary working relationships with the chief executive officer, chief operation officer, senior management team, staff of the Marketing/sales and accounts mgt function, and the clients of the company.
Responsabilities
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
Work with senior staff, other staff to:
develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and,
ensure the overall health and vitality of the Organization.
Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization.
Develop and coordinate means to seek regular input from the Organization¢s key stakeholders & clients regarding the quality of products and services.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/sales/accounts management function.
Job Requirement
MA/MBA/BA in marketing management/Business Administration
Minimum 7/9 years of direct experience in marketing, sales or accounts mgt with demonstrated success.
Competencies
Demonstrated skills, knowledge and experience in the design and execution of marketing, sales and accounts mgt activities.
Strong creative, strategic, analytical, organizational and personal sales skills.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Demonstrated successful experience making presentations and negotiation.
Experience overseeing the design and production of print materials and publications.
Computer literacy in word processing, data base management and page layout.
Commitment to working with shared leadership and in cross-functional teams.