JOB SUMMARY Responsible for planning, development and implementation of all of the Organization’s marketing and sales strategies, marketing communications, and public relations activities, both external and internal, developing a successful marketing and brand portfolio strategy.
DUTIES AND RESPONSIBILITIES
Overall Portfolio Development: ensuring a total portfolio of beer brands generating long term growth for the company.
Consumer & Brand Marketing: Plan & execute above-the-line activities
Customer & Channel Marketing: Plan & execute below-the-line activities
Product Management: Planning, forecasting and development of product and POS
Commercial Business Development: developing new commercial opportunities via own innovation or 3rd party partnerships /brands
Management of licensed brands
Work with the Board and Chief Executive to set the sales target for the year
Manage the expenditure of the commercial budget across the year with the support of the Accounts Manager
Managing of the sales team as well as the direct sales.
Creating a relationship of partnership with the senior level executive of the company in order to identify and then pursue the different scopes for business development.
Coordinating with the sales, marketing and executive team of the organization in order to make it function smoothly.
Planning and executing of both short and long term revenue deriving strategies of the organization.
Managing the different aspects of the commercial field of the organization.
Providing the company with the driving force through successful handling of both short and long-term commercial ventures.
Maintaining a strong grasp of the guidelines pertaining to the sales practices of the state and ensuring that the company adheres to these guidelines.
Other duties commensurate with the level of the post, as determined by the Chief Executive
Job Requirement
QUALIFICATION:
BA Degree in Business Administration, Business Management, Marketing Management or related fields
WORK EXPERIENCE:
a minimum of 12 years of experiences of which 5 years is in a Managerial Position in an FMCG industry
LANGUAGE SKILLS:
Very good command of English and Amharic
COMPUTER SKILLS:
good command of MS Office word , Excel and power point
SPECIAL SKILLS
Highly responsible individual and greatly motivated.
Good administrative skills.
Knowledgeable of different sales and marketing aspects.