Plans and implements sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties
Essential Duties and responsibilities
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit loss ratio and market share in relation to present standards and industry and economic trends
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products, sales and marketing activities
Establishes and maintains relationships with industry influencers and key strategic partners
Guides preparation of marketing activity reports and presents to executive management
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.
Directs sales forecasting activities and sets performance goals accordingly
Directs staffing, training, and performance evaluation to develop and control sales and marketing programs.
Represents Company at trade association meetings to promotes product.
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
Coordinates liaison between sales department and other sales related units
Manages and directs staff including recruitment, selection and development to achieve company goals and objectives.
Coordinates training, asses market needs on trainings, direct sales with focus on key industries
Analyzes and controls expenditures of division to conform to budgetary requirements
Assists other departments within organization to prepare manuals and technical publications,
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Directs product research and development
Undertakes other activities related to marketing and sales activities of the company.
Job Requirement
Qualifications to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and Experience
Bachelor’s Degree in Sales, Marketing of Business preferred with minimum of five years related experience with progressive managerial responsibilities.
Skill
Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.
Demonstrate the ability to anticipate and solve practical problems or resolve issues.