Spot production for Female Food Heroes Award ‘Call for nominations’
1. Overview
Together for a Food Secure Ethiopia (TfFSE), Oxfam America with Ministry of Agriculture is now on a preparation stage for the 2015 Female Food Heroes Award at a national level. The Female Food Heroes competition, which will take place in all the nine regions of Ethiopia, is an innovative idea of recognizing, awarding and celebrating the achievements of female food producers in Ethiopia.
The Award begins with a nomination from each region of the country. Nomination forms are now already being distributed through coordinators from all the nine regions of Ethiopia, who closely work with Agricultural Bureaus of regional states. Women farmers who, regardless of all the challenges succeeded in farming and inspire others around them with hard work, active participation in community issues, and adaptation of climate change, market linkage and entrepreneurial approach to agriculture are qualified to be nominated for the 2015 Female Food Heroes Award. After an extensive review of the nominees by a national jury, the winners receive their award on a grand ceremony in Addis Ababa.
In order to call everyone around the nation to nominate themselves or others, Oxfam America wishes a production of a one minute announcement. The message should be, in a creative and attractive manner, aware everyone the launching of the award and to encourage people to nominate their women farmer heroes. It should also make clear that the award is after women farmers with incredible endurance and resilient stories, who have struggled but still won the fight against poverty, and become an inspiration for the women in their villages. Their stories will serve to inspire women around the country.
2. Deliverables
- A raw footage of the video and audio
- A one minute edited spot (Call for nomination) suitable for broadcast on the national TV EBC
Oxfam America seeks qualified and creative production firm, with relevant experience and logistic to produce a one minute spot, suitable for broadcast by both on radio and TV.