Business and Administration, Business Development, Customer Service, Event Management, Retail, Wholesale and Distribution, Logistics, Transport and Supply Chain, Management, Manufacturing, Sales and Marketing, Warehouse, Supply Chain and Distribution
Purpose of the job: Responsible for leading development and implementation of a scalable New Route To Market and Sales Force Effectiveness strategy which meets the service level expectations of distributors at an optimized cost. The role requires building a strategic RTM roadmap with the Distributors, influencing & developing their Leadership Teams. It will entail building Distributors organization and capability ready for a larger business through optimum RTM interventions. The job requires ‘Jumpstarting’ the RTM change for building a sustainable, high growth, profitable business. The role will require building capability for world class execution.
Key responsibility and accountability
Lead, align, inspire and steward the Distributors along New Route to Market strategies that ultimately lead to system-wide growth.
To develop the National RTM Plan both in short term and long term and lead processes to assess and develop the organization capability to deliver the RTM Plan.
Managing Interactions with Distributors and their Leadership Team and influencing them to invest in RTM Capability & Infrastructure.
To coordinate the RTM activities and adjust routes to meet customer needs, improve efficiencies, and analyze and resolve work problem by developing leading edge RTM programs and ensure appropriate controls and reporting are in place to meet statutory and company requirements.
Ensure alignment with the Distributors on integrated RTM model, Roadmap for RTM implementation and driving RTM execution
Develop consistent policies and processes across the territories that enable delivery of efficient national distribution systems
Develop distributor logistics capability in terms of infrastructure, processes and systems.
To lead the implementation & transfer of best practices in RTM across Regions.
Job Requirement
Education:
University degree in marketing, business or sales management is needed
Experience:
Minimum of 5 years’ experience in Distribution, Channel management & Execution Understanding of FMCG operations environment.
Detailed understanding of the beverage business in terms of logistics, distribution, salesand channel marketing.
Experienced in Sales & Route To Market strategy to achieve Picture of Success at the outlet