Repi-Wilmar Soap & Detergent S. Co is looking for qualified and experienced candidates to fill the following vacant post:-
Position : Promotion Development Head
GENERAL PURPOSE OF THE JOB
Ø Promotion development head manages how to publicize advertising, through radio, television, newspapers, magazines, Internet, outdoor signs, or other means & plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
DUTIES AND RESPONSIBILITIES
Ø Develop promotional programs aim to tighten contacts with purchaser (dealers, distributors, and consumers) through direct mail and telemarketing; television and radio commercials; catalogs and newspapers inserts; banners on Web sites; exhibits and special events; and in-store displays or product endorsements. Promotional departments may seek to entice customers through discounts, samples, free gifts, rebates, coupons, sweepstakes, and other incentives.
Ø Coordinate the many factors of marketing strategy, including market research; public relations activities; and product development, advertising, sales, promotion, and pricing.
Ø Liaison between the firm and the advertising or promotion agency.
Ø Develop promotions with local organizations and businesses to raise awareness of and increase attendance for exhibitions, films, programs, and events.
Ø Promotions managers supervise, work to increase sales through programs that blend advertising and purchase incentives.
Ø In their efforts to target a specific audience, they use every communication medium available, because the organization’s success depends on this group’s continued support, be they consumers, stockholders, or the general public.