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About Girl Effect

About Girl Effect Trading

We are a creative, social business which specialises in launching and managing culturally resonate youth brands through various media products and brand campaigns in target markets. Girl Effect deploys innovative market research tools to create a product design cycle that ensures our brands are consumer driven and speak to the audience in a creative, compelling way.

We are an unusual organisation and bring together a diverse group of people from across a range of disciplines including media brands, digital, consumer insight and distribution.

Girl Effect Trading have recently opened a Commercial Representative Office in Ethiopia in 2017 to independently lead, scale and sustain the ‘Yegna’ brand. This is a new, commercial set-up that will provide ‘Yegna’ a platform to thrive and expand its reach, increase engagement and consumption in line with our strategic objectives and business plan.