Established in 2017 , Belayab Foods Production PLC aims in franchising and/or affiliating international food brands that have developed a unique and valuable system; for the preparation, marketing and selling of certain products in under various trademarks. Upon establishment, Belayab Foods Production entered into an agreement with the American Yum! Restaurants international with the aim of launching Pizza Hut restaurants in Addis Ababa.
So far, Belayab has successfully launched Pizza Hut restaurants in two locations; NOC building (CMC) and Morning Star Mall (Bole). Furthermore, Belayab also entered into an agreement with the American franchisor Kahala Brands to launch Cold Stone Creamery in mid 2018.
Belayab Foods Production PLC envisions “becoming the preferred manufacturer of branded high-quality foods and restaurants in Ethiopia (East Africa)”.
Provide quality and affordable dining experience for the city of Addis Ababa and Ethiopia as a whole
Become the leading restaurant service providing company in Ethiopia and East Africa
To become the leader of the Food production sector in Ethiopia and East Africa