Vision
To be a leading building materials manufacturer and employer of first choice in Ethiopia, focusing on sustainable development and exceeding stakeholders’ expectations.
Mission
To meet expectations of shareholders and achieve highest returns on capital employed. − Our people are our most important assets. We seek the attraction, development, and retention of talents. − We are a customers’ centric organization providing superior solutions for their needs. − We aim at becoming a reference for best practices by applying international standards. − We strive to meet international environmental standards and protect our surroundings. − We actively contribute to the development of our neighboring communities.