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About BBC Media Action
BBC Media Action uses media and communications to help reduce poverty and suffering in developing countries.  Our aim is to inform, connect and empower people around the world. To achieve this, BBC Media Action partners with civil society, local media and governments to: 
  • Produce creative programmes in multi-media formats which inform and engage audiences around key development issues. 
  • Strengthen the media sector through building professional capacity and infrastructure. 
BBC Media Action has been active in Ethiopia since 2001 predominantly in health focused mass media projects.   Research is a core activity in the BBC Media Action which is used both to inform production and evaluate interventions. Major research activities of any projects implemented by BBC Media Action include quantitative impact and reach surveys, as well as qualitative formative research