The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13.5 million households. Eminent brands within the group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are:
- Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
- Pay Television: direct-to-home satellite and digital terrestrial television services;
- SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
- Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group (MCG) has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:
- Expand Pay TV, SVOD subscriber base and advertising sales
- Focus on investment and technology
- Maintain a local approach
- Provide quality service
- Attract innovative and motivated employees
In MultiChoice Ethiopia (MCE), manages and markets the DStv and Showmax brands serving to enrich the livesof our customers in Ethiopia by inspiring passion, lifestyle and greatness.
