Course Description
In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable and tactically achievable, organizations face many questions like the ones above. This being said, the companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that the development of products and services spotlight the right markets and stimulates the most effective marketing communications and promotional activities.
Marketing and promotion are the functions that can be the turning point in many organizations. However, the role can be sometimes divided among different players. These players may include the people in market research, competitive intelligence, market strategy and marketing communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets and inappropriately equipped promotional activities.
Focusing on these areas, Risalat Consultants International has developed a comprehensive workshop that is aimed at giving the participants a broad and holistic understanding of the marketing life cycle and the steps needed for promoting products and services nationally and internationally.
The program is the best suite for:
Upon the successful completion of this intensive training course, the participants will be able to:
Workshop on Marketing and Promotion Management in Mumbai, India will combine the presentations with facilitated discussions, interactive practical exercises, small group activities and mini case studies. The key element in this process is to learn from each other’s ideas, so all contributions are valuable. A psychometric instrument will be used to generate a personality profile, which will contribute to the understanding of your preferences and personal style.
Course Structure
An Overview of Marketing Management
The Strategic Role of Marketing
Analyzing the Marketing Environment
Consumer Markets and Buying Behavior
Market Segmentation
Industry and Competitor Analysis
Promotion Mix Decisions
Implementing Strategies
About the Provider
Course Provider Contact
Program Dates: 01 – 05 March 2021
Registration Deadline: 31 January 2021
Program Fee: $2300
Fee Covers: Visa Assistance (Complimentary), Participant Assessment, Airport Pickup, Accommodation, Wi-Fi, Breakfast, Workshop Kit, Interactive workshop, Program Materials, Local Expert, Practical Activities, Lunch, Refreshments, City Map, Field Visit, Certificate & Boat Tour.
For Online Registration please visit the Official Program Page.
For additional questions or assistance please contact us using the information below:
Quick Queries through Cell, Viber, or WhatsApp:
Georgia: +995555116622
Estonia: +37281607711
UK: +447700313737
Email: trainings@risalatconsultants.com
Website: risalatconsultants.com
Let Employers Find You
Upload/Update Your CVFeatured Courses