BACKGROUND
DAI Europe, together with consortium partners First Consult; Enclude; and ITAD, is managing the UK aid-funded program, Enterprise Partners (EP), which aim to support and transform the private sector and Ethiopia’s continued economic growth over seven years.
EP is utilising the Making Markets Work for the Poor approach (M4P) and has two main pillars to achieve the goal of integrating the poor, and especially women, in sustainable economic enterprises that create jobs and improve incomes. The planned impact is to create 45,000 jobs (75% of which will be held by women) and increase the incomes of 65,000 households by at least 20%.
EP’s pillars are:
· The Finance Group aims to achieve the outcome of increasing investment levels in the Ethiopian economy, particularly for growth-oriented small and medium enterprise. This will include funding of green technologies where appropriate and develop funding for green growth investment. It also includes technical assistance facility to participating financial institutions for two WB-led initiatives, aiming to improve access to finance to SMEs with particular focus on SMEs engaged in manufacturing/agro processing/tour/construction sector and SMEs whole or partly owned by women[1].
· The Agro-Industrial Group is expected to achieve the outcome of increasing returns on investment (productivity) and investment levels in the identified sectors of cotton/textiles, livestock/leather and horticulture, in order to achieve the impact of creating jobs and raising household incomes. Additionally this pillar will incorporate the promotion of climate change awareness and addressing women’s economic empowerment.
Background specific to this assignment
EP is implementing an intervention on promoting investment in the leather sector by partnering with the Ethiopian investment commission. The idea is to implement a targeted investment promotion intervention in the leather sector. The ultimate goal is to attract quality FDIs into the country and ensure that the sector contributes to the country’s export earnings and employment creation. The intervention focuses on the development of leather specific investment promotion materials, participation in key international leather events and targeting brands and coordinating investment promotion activities on leather by EIC.
The current assignment focuses on the provision of design and communication service for the Ethiopian delegates participating on APLF.
PURPOSE
The Technical Assistant/ Consultant is expected to
1. Provide service on the designing of investment promotion material ’’investors pitch book’’, the designing of Ethiopian pavilion at APLF, and provision of social media communication support.
SPECIFIC TASKS (SoW): The specific assignment for the consultant include the following
Please have a look at few points that we expect from the media partner
a) Design of promotional material:
i. Review the design of the promotional material on leather developed by EP’s communication team and finalize it in close consultation with the leather team
ii. Ensure consistency of the design of the promotional material with EIC’s branding guideline
b) Design of Ethiopian Pavilion at APLF:
i. Provide technical assistance on the communication with APLF’s service provider for booth construction service, on the availability of alternative pavilion designs, specifications for the pavilion and cost estimates and negotiations
ii. Develop specifications for the Ethiopian pavilion and /or recommend modifications on available designs by the service provider
iii. Develop detailed designs(graphic design and pavilion design) based on the specifications on # ii and ensure that the service provider construct the pavilion accordingly
c) Communication support:
i. Provide social media coverage of the event especially on Twitter and Facebook (profile of Ethiopian participants, the side event details, overall expectations and opportunities in the Ethiopian lather sector etc...)
ii. Promote the side event prior to the event and make sure we get enough visibility
iii. Make sure the side event gets enough publicity after the event using mainstream and social media
DELIVERABLES AND TIMEFRAME
# | Description of each deliverable | Number of man-days allocated |
1 | Design of promotional material | 5 |
2 | Design of Ethiopian Pavilion at APLF | 10 |
3 | Communication support | 5 |
Total | 20 |
WORKING ARRANGEMENTS
· EP’s will sign a milestone based contractual relationship with the selected technical assistant/ consultant.
· The technical assistant shall work with the leather sector team and the team leader along with one focal person.
EVALUATION: Enterprise Partners will review the submitted CVs in accordance with the specific qualification and experience requirements and specific tasks listed stated above. Applicants should clearly indicate their experience and previous engagements in line with the specific requirements listed.
BUDGET: Based on the number of man-days indicated above, the consultant is expected to propose a daily rate. Note that EP will be covering accommodation and travel related expenses over and above the consultancy fee.
MODE OF APPLICATION: Applicants are expected to submit detailed CV with at least three references; preferably who are testament of the consultants’ performance in the area graphic design for trade fairs and promotional materials. Applicants should also provide sample of previous works along with their applications.
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[1] The projects are (1) Women Entrepreneurs Development Project (WEDP, 2013 – 2018) and (2) Small and Medium Enterprise Finance Project (SMEFP, 2016 – 2022).
The potential technical assistant/ consultant is expected to fulfill the following criteria.
1. Formal education/certification on graphic design from reputable institution
2. Experience on the design of promotional materials and the design of booth and pavilions on renown international trade fairs (the potential service provider should present samples of work for at least three trade fairs and three promotional materials)
3. Experience in the provision of social media communication support for Ethiopian public institutions (Management of official twitter and Facebook accounts )
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