Carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group;
Make accurate brand judgment according to the group's development strategy plan, formulate of the group's long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans;
Formulate annual promotion strategy, resource allocation plan and implementation plan, channel advertising project management and expense monitoring; Establish effective analysis and evaluation system to ensure brand building and promotion effect;
Conduct market research to analyse the impact of brand activities of peers or competitors on the company;
Establish and maintain the mainstream media resources of the industry, and effectively use all kinds of resources to implement brand marketing plans.
Job Requirement
Confident decision-making ability;
ability to handle and organize a huge labour force perfectly;
the ability to foster confidence in the workers in the diverse situations;
A creative and innovative approach to problem-solving;
Ability to write clear and precise reports and to relate complex information simply to a diverse range of people;
Good negotiating and organisational skills;
Good written and oral communication skills;
Qualifications
Preferred with having working experience in large franchising and management hotel group or tourism services companies or Internet companies or brand management companies.
Full-time graduated from high standard university, preferred with experience in studying abroad;
More than 5 years of brand management experience, at least 2 years in director-level position;
Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;
Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;
Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.