National Sales Manager

Job Description

Duties and Responsibilities

• Develops department strategic, medium and short term plans and budgets and submit for approval to the General Manager
• Ensures the approved plans are communicated, understood and implemented within the company;
• Develop various policies that are appropriate to the purpose of the company (department) and ensures they are communicated, implemented and maintained within the organization;
• Ensures relevant management and operational systems are developed and implemented and reviews their suitability, adequacy, and effectiveness.  
• Conducts and supervises the activities of sales with particular emphasis on pushing Sales, market share and customer satisfaction in collaboration with Marketing Department.
• Conducts environmental scanning on economic, legal, political, and socio cultural factors affecting the company.
• Formulates Sales strategies whereby to enhance market share of the company.
• Launches sustainable economic sales promotion activities including event coordination.
• Establishes customer satisfaction strategies to retain the existing customers and attract new ones on periodical bases.
• Follow up, supervise and motivate employees assigned under the department to achieve the desired goals.
• Plans and implements sales and customer retention and development both in Addis and Upcountry.
• Plans and manages sales resources according to agreed budget.
• Recruits, manages, trains, motivates and directs reporting staff according to company procedures and policy.
• Plans and manages internal communications and awareness of corporate direction, mission, aims and activities.
• Manages relevant reporting of management and financial information for the Commercial Departments.
• Ensures that the planned market share and profitability of products are attained.
• Identifies potential new customers within the country, manages sales negotiations with the customers and develops profitable new business.
• Monitors and analyze own sales performance data and takes appropriate action.
• Develops and executes sales plans and programs, as per the Company’s policies and procedures, to contribute to the growth of profit and market share and expansion of the Company’s activities.
• Establishes annual forecast of sales volumes, revenue and capital expenditure budget to be able to control activities of the company.
• Exercises effective cost control by reviewing and investigating variances between actual and plan as well as prior period performance and by taking actions required.
• Manages staff of the Sales Department effectively through proper supervision, training & development as well as appraisal of performances and awarding meritorious staff.
• Visits and socializes with consumers and dealers to strengthen existing relationships.
• Prepares plans and implementing budget required for the unit yearly.
• Establishes systems for finished goods store management and ensures implementation of the same.
• Ensures the existence of modern product distribution channels.
• Keeps record for employee’s performance for the given period of time measures them as per the guideline.
• Coordinate with the Warehouse and fleet management for operational as well as supporting tasks.
• Perform other activities as required by immediate supervisor. 

Supervisor  

• (2^nd Level) Managing Director

Supervisor

• (1^st Level) General Manager

Subordinates  

• RSM, KEY ACCOUNT, Sale Supervisors

Job Requirement

COMPETENCY REQUIREMENTS

Knowledges and Experience Required 

Education  (formal education)

• Min: MBA/MA or BA Degree in Business Management, Marketing, Economics or equivalent.

Training (on the job training, should the present incumbent leave)

• Familiarity with special software such as ERP etc.

Relevant Work Experience

•  At least Eight years as in Senior Sales management position, four years in managerial position.  Experience in FMSG business is preferable.                   

ROLES, SKILLS AND ATTRIBUTES REQUIRED

• Good leadership skill.
• Good interpersonal and negotiation skill
• Good knowledge of sales and marketing principles and practices
• Good knowledge of trends and developments in the field
• Ability to perform multiple tasks simultaneously
• Ability to maintain good working relationship and keep records up-to-date
• Skill in the use of computers
• Good business acumen with extensive knowledge of contract law;
• extensive experience in commercial negotiations;
• Excellent communication and interpersonal skills;