Marketing officer’s responsibilities can include;
· Help create and deliver marketing strategies for their company. ...
· overseeing and developing marketing campaigns
· devising and presenting ideas and strategies
· Promotional activities
· Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.
· organizing events and product/service exhibitions
· updating databases and using a customer relationship management (CRM)system
· coordinating internal marketing and an organization’s culture
· monitoring performance
· Managing campaigns on social media.
· Marketing officers work directly under a leading role such as marketing manager or director but may also manage a marketing assistant or co-coordinator.
· Marketing officers are found in a wide variety of businesses.
Key skills for marketing executives
BA degree in Marketing Management, Businesses Management or related
· Good teamwork skills.
· Communication skills and networking ability.
· Adaptability.
· Strong attention to detail.
· Good organization and planning skills.
· Creativity and writing skills.
· Commercial awareness.
· Numerical skills.