BRUH ENTERTAINMENT is looking for dynamic professionals who are highly motivated to be involved in an ambitious and innovative project in Ethiopia. Bruh Entertainment PLC is the distributor of CANAL+ products in Ethiopia and will play a critical role in executing the CANAL+ project to bring a new pay-tv product of 80+ television channels to Ethiopian consumers.
The CANAL+ Group is a pay-tv broadcaster based in France with almost 20 million subscribers in Europe, Africa, Asia, and the Caribbean. CANAL+ is operating in more than 25 countries in Sub-Saharan Africa and has announced its entry into Ethiopia a top strategic priority.
The CANAL+ offering will include a vast library of international and Amharic content developed by and for Ethiopians. With your help, Bruh Entertainment will bring this new product to Ethiopian households by building a sales network throughout the country.
Under the responsibility of the Sales project Manager/ Sales Director, the Area Sales Manager oversees the turnover development of his allocated area.
DUTIES OF THE AREA SALES MANAGER
Business development/ Develop the distribution network
o Define appropriate location to the implementation of shops
o Find new local dealer & ensure the success of the new partnership
o Find new sub-dealers, train them on our product and on our sales system
Performance monitoring of the allocated area
o Set targets for the area and individual targets for direct (own showrooms) and indirect (dealers and sub-dealers) network
o Follow the main KPIs daily (number of new sales, renewal rate, ARPU), with particular attention to the direct network.
o Conduct regular data and market analysis to define corresponding actions plans
Commercial animation
o Convey the company commercial strategy/policy to the team (through sales tools, sales speech, regular meetings…)
o Actively take part in the setting-up of sales activations/events in the area
Management
o Take part in the recruitment of the team members
o Evaluate the Store Managers and D2D Managers
o Lead collective and individual training/coaching
Organization / administration
o Workforce management in both direct and indirect network
o Ensure that processes (finance, logistics, …) are known, mastered and applied by all
o Contribute to monitoring the dealers debt
EXPERTISE
REQUIRED PROFIL
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