The Trade Marketing officer’s role is to manage all action plans for FMCG category in-line with the Besh Gebeya’s marketing guidelines in cooperation with the sales management team.
Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
Join efforts with sales manager in identifying sales opportunities for trade marketing activities
Assisting territory sales managers with marketing needs while prioritizing team goals
Liaise with Trade marketing manager to plan and initiate marketing campaigns for the sales strategy
Propose areas for improvement in sales tactics, marketing strategy, and promotional activities
Monitor and coordinate, on a timely basis promotional SKUs and POS materials
Perform targeted market research and maintain contact database
Plan and execute an organized but timely goal plan
Develop and execute sales calling campaigns to potential customers
Conduct both online and onsite product demonstrations with the help of trade marketing manager
Travel with team to train and assist in sales presentations at trade shows and activations
Sees assigned projects through to completion and evaluate their success
Undertakes any other duties consistent with the key responsibilities and duties of this position
Strong time management skills while working under tight timelines
Job Requirement
University degree, preferable in Marketing, Business Administration, Advertising or Communication
2 to 3 years’ experience in trade marketing preferably in FMCG industry
Familiar with development & execution of trade marketing campaigns, loyalty programs, market analysis and data collection
Excellent command of English language
Excellent command of MS Office and digital media platforms
