Background:
MicroMentor is an initiative of the Mercy Corps Innovations Team. This easy to use online platform enables the world's largest community of purpose-driven entrepreneurs and business mentors to create powerful connections solve problems and build successful businesses together. At MicroMentor, our mission is to leverage the power of mentoring to help small businesses thrive. We strive to overcome geographical limitations and deliver business resources at scale to under-resourced communities around the globe, in one-to-many mentoring forums and meaningful one-on-one relationships. Entrepreneurs matched with a mentor have shown significant results in terms of improved job creation, business survival, and revenue growth.
Project/Consultancy Title: Localized Content Creation Officer for Micro Mentor Somali platform
Project Location(s): EthiopiaPurpose / Project Description:
MicroMentor was recently launched in the Somali language to serve entrepreneurs and mentors from Ethiopia, Kenya and Somalia. Historically, MicroMentor’s main channel to reach users has been through digital marketing (paid advertising through different channels such as Facebook, YouTube, etc.). To expand our presence in the region, we are looking for an experienced, enthusiastic, and motivated Content Creation Officer that is actively looking for ways to engage more Somali speaking entrepreneurs and mentors to join the MicroMentor community.
To be successful in this role, the Content Creation Officer should have exceptional writing, storytelling and research skills (in both English and Somali). The ideal Content Creation Officer is creative, proactive, organized, and someone who enjoys being in front of the camera.
Objective:
Develop and localize social media pages, local media content and other promotional outreach methods to proactively engage entrepreneurs and mentors on the Somali MicroMentor platform.
Consultant Activities:
The consultant will:
Consultant Deliverables:
The consultant will:
Timeframe / Schedule:
To apply to this consultancy the consultant is required to have:
· BA in Communications, or related field.
· Demonstrated writing and communications skills in Somali and English.
· Empathetic and able to establish rapport with users in different countries, and other stakeholders.
· Strong attention to detail, organization, flexibility and motivation.
· Proven experience crafting and implementing engaging creative concepts across major social media platforms (FB, IG, TW, Pinterest, etc.), previous experience with Micro, Small and Medium Enterprises preferred.
· Proven experience running Facebook/Instagram ads.
· Experience in content creation formats (Adobe Premiere, After Effects, Adobe Creative Suite, and design templates in Canva or Google Docs, Sheets, Slides, IG, FB live, etc.).
· Consistently up to date with trends and culture while growing personal copy skills/craft.
· Passion for marketing and eager to create engaging content.
· Passion for entrepreneurship.
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