Terms of Reference: Documentary Video Production Expert
(Bamboo Box and Noah Stove)
Background Information
Implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the Special Initiative on Training and Job Creation (SI Jobs) programme of Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) is promoting job-creating growth in selected sectors in Ethiopia. SI Jobs targets private sector development for economic clusters in selected geographical areas and promotes sustainable investments that leads to more employment.
sequa gGmbH implements the SME Grant Scheme in Ethiopia on behalf of the GIZ SI Jobs Programme. Priority will be provided to the agro-processing industry. To qualify, the SME must be directly responsible for the preparation and management of the project not acting as an intermediary and be able to demonstrate proven track record of working in their field of expertise and have regularly carried out activities in its sector.
The overall objective is the creation of jobs by investing grants into capacities in Small and Medium Enterprises (SMEs) in Ethiopia. Specifically, the SME Grant Scheme targets an improved market position of SMEs by supporting product quality, diversification, market linkages and financial sustainability.
Sequa will implement the dissemination of two selected innovative product ideas, through training of interested producers. Currently Bomboo Box and Noah Stove are selected as products expected to have demand in the market. The selected products must be locally producible. We anticipate the product to be adapted by at least 40 entrepreneurs or SMEs, each of whom will create five jobs. The selected producers will be supported by further qualification measures and quality control during the project duration.
Bamboo Box
The bamboo cases can be used to transport and display all horticulture products from farmers to wholesalers, retailers like supermarkets in cities and towns. It can also be used for bakeries and other innovative household goods.
There are a lot of benefits of bamboo cases stemming from its strength, bacterial effect, locally available material, repairability and environmental friendliness. It serves to replace plastic and wooden crates by more environmentally friendly bamboo.
Noah Stove
It is a smokeless stove with extra benefits of charcoal as a by-product and 60% less wood usage.
It improves health for women and children by being smokeless with good energy efficiency.
It minimizes deforestation and improves working condition of women in rural areas.
It reduces CO2 emission.
It stands for innovation technology and technology transfer.
Objective of the Assignment
Promotion of the two products, Bamboo Box and Noah Stove, will create demand through increase of market awareness.
Description of detail Tasks
Capture high-resolution images and videos used to show activities related with the two products including manufacturers, suppliers (farmers), different users or customers (exporters, local users) etc.
Provide photography/videography services to visually document the two products. They will be filmed in documentary style, including interviews talking about benefits of products and showing people working and using in their own environment.
Capture and guide interview images and video and work on the set-up of the recording.
Provide variety of action shots that convey the benefits of the products.
Capture high resolution images that magnify the two products during production by SMEs.
The video will be produced in Amharic with subtitle in English and use copy right music tracks.
Engage good quality professional voice for the recording.
Apply necessary equipment including drones to take and record photos and videos
Deliverables
To proof the accomplishment of the detailed tasks, the consultant shall deliver the following
Publication Strategy for social media and Ethiopian TV with budget plan
Original copy of two documentary videos each of up to 3 minutes, in Amharic with subtitles in English
Original copy of two documentary videos each of up to 3 minutes, in Amharic with subtitles in English
Original copy of two documentary videos each of up to 10 minutes, in Amharic with subtitles in English targeting on marketing promotion for the two products
Minimum 50 of selected relevant pictures or raw footage including printable pictures for each product
Job Title of the Consultant: Promotional video production expert
The expert or consultant is expected to have the following profile:
Experience in production of promotional videos.
Experience in developing a publication strategy for social media and TV
Excellent technical capacity (state of art filming equipment preferably high definition) to ensure high quality production.
Experience in content development and story telling
Experience in preparation of events or programs to promote products
Knowledge of documentary video production principles and techniques.
Experience of working with private companies preferably with SMEs
Good written and oral skill of Amharic and English language
Ability to work in a team
Working Condition
The expert/consultant must work closely with the GIZ/sequa team and sequa will provide all available data for the expert. The activity is to be conducted in Addis Ababa, Hawassa, and Awash or Welkite. sequa covers transport costs upon presentation of legal receipts.
Duration of Work
The activities are foreseen to be conducted during the months from June to August, 2022. The total duration of the assignment is up to 30 days, 15 days for each product.
Deliverables
To proof the accomplishment of the detailed tasks, the consultant shall deliver the following
Publication Strategy for social media and Ethiopian TV with budget plan
Original copy of two documentary videos each of up to 3 minutes, in Amharic with subtitles in English
Original copy of two documentary videos each of up to 3 minutes, in Amharic with subtitles in English
Original copy of two documentary videos each of up to 10 minutes, in Amharic with subtitles in English targeting on marketing promotion for the two products
Minimum 50 of selected relevant pictures or raw footage including printable pictures for each product