· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, & social media
· Display advertising campaigns & design, build & maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
· Maintaining our social media presence across all digital channels
· Measuring and reporting on the performance of all digital marketing campaigns
· Work with the rest of the social media team to create and manage all social media accounts including content creation, moderation, reporting during work & primetime viewing hours
· Support the Online Corporate Digital Marketing team by partnering with internal stakeholders, Online and Brand digital teams, along with agency partners, to drive sales across multiple brand-specific websites
· Assist team in identifying, conceptualizing and executing opportunities within arena of digital marketing to support Online sales, drive traffic and attract new customers
· Manage affiliates relationships and online display campaigns to generate incremental demand, optimize contribution, and acquire new buyers
· Handling strategic online initiatives
· Leading marketing campaigns from the idea stage through to their execution & implementation
· Monitoring and evaluating online media campaigns to keep them fresh and effective
· Directing the hiring of marketing and promotions staff and supervising their work
· Negotiating advertising contracts
· Working with other department heads and staff to discuss plans and marketing strategies
· Collaborating with finance staff to set and stay within budget
· Staying current with emerging opportunities in the digital marketing world
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of advertisement serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
