Marketing & Business development Director

Job Description

·  Design and implement comprehensive marketing strategies to create awareness of the company’s business activities

· Supervise the department and provide guidance and feedback to other marketing professionals

· Produce ideas for promotional events or activities and organize them efficiently

· Plan and execute campaigns for corporate promotion, launching of new product lines etc.

· Monitor progress and submit performance reports

· Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications

· Conduct general market research to keep abreast of trends and competitor’s marketing movements

· Control budgets and allocate resources amongst projects

· Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

· Oversee the planning and implementation of business plans for the penetration of new markets

· Manage the sales and marketing functions of a business to maximize returns and expand a business brand

· Direct all customer relationship activities to ensure delivery of high quality service

· Collaborate with company top executives to set business objectives and development goals

· Set up meetings with customers to deliver sales pitches and conduct sales of company products and services

· Conduct market research to identify developments/changes in industry trends in order to make necessary adjustments

· Establish strategic partnership with other companies to leverage on their network

· Oversee the interviewing, recruitment, and training of business development personnel

· Review current approach to business development and make changes where necessary

·  Assign sales quota and target to business development team and sales/marketing units

· Offer incentives to high-performing staff to encourage sales performance in an organization

·Ensure business processes and standards are in accordance with regulations and policies set by appropriate authorities

·Conduct negotiations to determine contract terms and ensure profitable deals

· Set and enforce customer service standards to ensure clients are satisfied with received products/services

·Ensure departmental goals are in line with company growth strategy.

Job Requirement

· Proven 10-15 Years’ experience as Marketing Director

·Excellent leadership and organizing skills

· Analytical and creative thinking

· Exquisite communication and interpersonal skills

· Up to speed with current and online marketing techniques and best practices

·Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google Ad words

· Customer-oriented approach with aptitude

· Professional chartered marketer (CIM) is a plus