Triggerise is a growing non-profit social enterprise that builds scalable solutions, using mobile technologies, to deliver resources to underserved communities where traditional aid fails to address the changing needs of fragile markets. Our digital platform, Tiko, connects users to health facilities and local small businesses—giving them both the power to access health information and wellbeing services on their own terms. Triggerise has primarily been supporting young women’s access to sexual and reproductive health (SRH) services and products through it’s motivation platform and ecosystem (Tiko). Ethiopia is our second largest ecosystem and is in need of stock imagery to support the activities that we will be relaunching on the ground. In the market we currently run two programs, firstly that of sexual and reproductive health and secondly of access to job skills trainings The Tiko platform: Our membership platform, Tiko, connects members to a range of health and wellbeing offers for them to explore on their own terms. It is accessible to anyone with a mobile device through social media platforms, SMS,Whatsapp or Telegram or membership cards if one hasn’t access to a device. Tiko is also a motivational platform that encourages its members to adopt positive behaviours using periodic behavioural “nudges” driving them to make good choices. For example, people fail to follow through on many types of important intentions; in order to address and attempt to close the intention-action gap regarding a health service, Tiko platform would send a personalised “planning prompt” to a user due for a clinic appointment soon. We close this motivation loop with rewards which we call “Tiko Miles” , a reward which acts as a digital currency that users redeem at a local shop or kiosk for essential goods. As they maintain their behaviour, the rewards continue to accumulate. Think of Vitality points ,but for the bottom of the consumer pyramid.
SCOPE OF WORK:
Social Marketing Support: We want to leverage the social media universe to support us in driving our strategic brand priorities with our target audience, namely: -
Relevance
Key Deliverables In order to deliver this we would like to see a cost proposal that includes :
For more information please use the document below.
ET Triggerise RFP Digital Agency
LOCATION OF SERVICES: Addis Ababa and Bahir Dar, Ethiopia
TECHNICAL REQUIREMENTS: